Bulletproof Bodyguard — Full product campaign for high-performance protective wear
Full content package for a protective apparel brand — product photography, video, testimonials, and brand graphics built to power e-commerce and social.
The problem
Bulletproof Bodyguard sells high-performance bulletproof jackets and backpacks — a category where the buyer needs to see the product working before they trust it. The brand needed a full content package: e-commerce-ready imagery, social-first video, and creative the team could redeploy across the storefront, organic social, and future ad campaigns.
The Operator Jacket spot — the kind of product video that earns the price tag and lives across e-commerce, paid social, and the storefront.
What we built
- Product photography — 360 shots, lifestyle stills, and isolated white-background shots for every SKU (3 backpacks, 2 jackets, 1 vest)
- Product videography — short-form video tailored per product line: Peacemaker Jacket, Switchblade Backpack, and the rest of the catalog
- Testimonial content — real users on camera, edited for credibility and ad use
- Brand graphics — a consistent visual system across e-commerce, social, and paid creative
The product line
A second hero spot — Elite Backpack
360° product spin — Switchblade Backpack
Every SKU got the same 360 treatment for the product detail page — a small detail that signals serious in this category.
The outcome
- A full content library covering all 6 SKUs — usable across e-commerce, organic social, and any future ad campaigns
- Creative that positioned the brand as serious, not gimmicky — critical in this category
- E-commerce-ready imagery and video that hit conversion-grade visual standards from one production block
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