Al The Jeweler — Social content for high-profile custom jewelry
Ongoing photo, video, and social content for a custom jeweler whose work has appeared on major athletes and public figures.
The problem
Al The Jeweler builds custom pieces for a clientele that includes professional athletes — NY Jets players, NBA players, and other high-profile clients. The work was already exceptional. The social presence needed to match it: feed-stopping product visuals, behind-the-scenes craftsmanship, and clean reels that earned the price tag of the work being shown.
The Breece Hall (NY Jets) custom piece reel — built to travel on the athlete’s own feed first.
What we built
- In-store product photography + video — capturing pieces in the kind of light that makes the metal and stones look right
- Reels-first content cadence — short-form video designed to travel
- High-profile piece coverage — documenting the custom work for NFL and NBA clientele in a way the buyers wanted to share
- Consistent visual identity across the full feed
A multi-piece showcase reel
A wider-angle product showcase — the kind of reel that signals “we make all of this” without saying a word.
Custom builds for athletes
DJ Moore (NFL) custom pendant — packaged as a Reel the athlete and the brand could both run.
Product photography
The outcome
- A social presence that looks like the work — premium, deliberate, recognizable
- Content that the athlete clients themselves were happy to repost, multiplying organic reach
- An ongoing rhythm with content shipping consistently around the custom-build calendar
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