Afghan American Sports Association — Memorial Day Tournament recap

The problem

The Afghan American Sports Association runs a Memorial Day weekend soccer tournament in Leonia, NJ — four days of matches, families, food, and community. They needed a recap film that captured the scope: not a highlights reel, but a piece that felt like being there, suitable for sharing across the community and using to grow next year’s tournament.

The full tournament recap — paced as a sports film, not a highlights cut.

What we built

• 4 days of on-the-ground coverage — matches, sidelines, crowd, opening ceremonies
• Cinematic recap film — paced and graded to feel like a proper sports film, not a phone-shot edit
• Community-first storytelling — focused on the people, not just the action

The outcome

• A definitive recap that the AASA could use across their channels and to recruit teams + sponsors for the following year
• Coverage scope that matched the scale of the event itself
• A trusted vendor relationship for future tournaments